In our hands,
not in theirs:
Ask. Check. Prevent.
No tobacco or nicotine products for minors.
The initiative
PMI created this programme to help you keep tobacco and nicotine products out of the hands of minors.
It provides practical tools, guidance and training for responsible age checks.
At the counter, the right decision is in our hands.
What to do
at the counter
Three simple actions can help keep tobacco and nicotine products away from minors.
When age is unclear
We ask the customer for ID.
When ID is provided
We check the date of birth carefully.
When the customer
is under 18
We do not complete the sale.
What’s next?
Choose a button on the interactive paper.
Ask. Check.
Prevent.